With the application of my philosophical knowledge and research, I first rationalized a concept and then developed their identity based on that concept. We asked them to provide us with some key-words that best describe their brand, then accommodating them and using the image of an umbrella that depicts ‘protection’, I minimalized it into a simpler image and then gave it a perspective and movement, observing which you can see a sign of progression and success.
Modern, pop-out and eye-catchy colors were used for the font and logo. Since SHMA is quite an old brand, the font Montserrat was used to celebrate its antiquity. A theme was developed and followed to design interior, grid, posters, artworks, stationery and other photography. Keeping up with client’s demand two other options were also given, but as always it was all approved in one go.
Keeping up with client’s demand two other options were also given, but as always it was all approved in one go.
