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Sutarmandi, a webapp, is “the” marketplace to go to when you wish to sell or purchase yarn in Pakistan. I got to work on this product through AlphaVenture, (agency I previously worked for) and requested for a Brand Identity of their product from scratch.

I developed their identity by reducing an image of yarn to its basic form, as is the contemporary minimalistic trend, and used green color to represent yarn as the capital of this market. Charcoal grey font was used to make the logo further prominent and easy to read against a white background.

All of my designs and related work was approved in the first go. Currently, I am also working on their social media account.