Flat Race, also UAE-based, is a boutique advisory firm with worldwide experience that helps companies navigate through complex regulatory, financial and managerial decisions to maximize value. We met through AlphaVenture and they needed us to redesign their brand identity as per modern trend and fashion.
Keeping in mind the contemporary inclination, a brand identity was constructed by first developing a rationalized concept and then executing it in terms of minimalism and corporate sector design. Taking the image of horse that shows strength and power, and combining it with the shape of square that symbolizes concreteness, a logo along with brand identity was derived.
They were quite satisfied with the solution we provided and readily authorized it.